Paige Mueller is an American strategic consultant based in Paris with over fifteen years of experience spanning entertainment, media, brand communications, and consumer marketing. Beginning at MTV and rising to VP of Development at Reese Witherspoon's Hello Sunshine, she has built a career at the intersection of creative storytelling and brand-building.
Her work producing and selling shows to Netflix, Amazon, Discovery Networks, and Paramount — alongside producing the Emmy-nominated series Get Organized with The Home Edit — gives her a rare cross-disciplinary perspective. Her Creative Executive expertise with brands, most notably scaling Solawave Skincare to a celebrity loved, global brand, reflects a deep command of brand strategy, influencer ecosystems, and media amplification.
Now based in Paris, Paige consults for brands, agencies, and production companies seeking a strategic partner who understands both the American market and the European creative landscape.
A full spectrum of strategic services — from brand conception to global media presence.
Building and amplifying media presence across consumer, entertainment, and lifestyle verticals. Pitching, placement, narrative development, and press strategy tailored to your audience.
Defining brand identity, messaging architecture, and visual storytelling. From rebrand to launch, the full strategic picture — informed by both creative intuition and market intelligence.
End-to-end influencer strategy: casting, briefing, content direction, campaign execution, and performance analysis. Authentic partnerships that convert — from micro to A-list talent.
Conceiving and producing events from intimate VIP gatherings to large-scale brand activations. Every touchpoint designed with intention — from venue to guest experience to media moment.
Guiding production companies and independent producers through the full development cycle — concept, format, casting, deck building, and platform pitching across US and international streamers.
Brokering brand collaborations and facilitating retail expansion — from Ulta and Sephora to Nordstrom and beyond. Identifying the right partners and building the case to get there.
Fifteen years of projects that moved the needle — across streaming, beauty, entertainment, and beyond.